Skip to content
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Facebook
Instagram
LinkedIn
Tiktok
X (Twitter)
Youtube
Yakov Bart
July 12, 2025
Yakov Bart
Search
Search
Search
Connect
Subscribe
Editor's Picks
What made the Texas flash flood so deadly and how AI could improve forecasting
What made the Texas flash flood so deadly and how AI could improve forecasting
Friction, speed and surprise: What sets Wimbledon’s grass courts apart from clay, hard courts
Friction, speed and surprise: What sets Wimbledon’s grass courts apart from clay, hard courts
Recent Stories
What kind of plastic surgery did Kylie Jenner have? She’ll tell you and it may not be a good thing, a Northeastern expert says
What kind of plastic surgery did Kylie Jenner have? She’ll tell you and it may not be a good thing, a Northeastern expert says
What made the Texas flash flood so deadly and how AI could improve forecasting
What made the Texas flash flood so deadly and how AI could improve forecasting
University News
World News
Science & Technology
Arts & Entertainment
Business
Health
Law
Lifestyle
Society & Culture
Sports
Research
NU & MMC Merger FAQ
Safe Campuses, Civil Discourse FAQ
Moving Forward Together
New Political Landscape FAQ
Contact Us
Faculty Experts
In the Press
Media Inquiries
Newsletter
Parents & Families
Faculty & Staff
Search
Yakov
Bart
Associate Professor of Marketing and Joseph G. Riesman Research Professor
Contact
y.bart@northeastern.edu
857.327.7373
Expertise
advertising effectiveness
,
behavioral targeting
,
Big data in marketing
,
Branding
,
Consumer financial decision making
,
consumer product reviews
,
COVID-19
,
Customer experience management
,
Digital marketing channels
,
digital trust
,
Exploding offers
,
Gambling
,
marketing management
,
marketing strategy
,
Mobile marketing
,
online word of mouth
,
privacy
,
social media marketing
,
user-generated content